DATE: June 2015
PARTNERS: Nestle Oreo, Candid Marketing, Bruhat Bengaluru Mahanagarike Palike & Jaaga.
COMMUNITY: Public, Artists
Through a participatory approach, 20 graffiti-laden pillars in the city center were transformed into vibrant murals. Led by a team of artists, passersby were encouraged to interact, posing in playful response to the theme of "joy," their silhouettes captured alongside objects symbolizing delight. This initiative revitalized urban space, fostering collaboration and civic awareness.
Throughout this three-week participatory process, the community was invited to participate in the creation and ideation processes, resulting in a 20-pillar colorful artwork in the city's heart. Reclaiming this derelict urban space by transforming it with the community was for Jaaga to offer a common space for exchange and ephemeral collaborations to raise civic awareness. The project was a collaboration with artists Archana Prasad, Athreya Chidambi, Kamya Ramachandran, Vivek Chockalingam, and Sharwari Tilloo.
The process
>Clean up the space – remove the posters and clean the garbage
>Paint the pillars to bring a new positive energy to the space and a cleaner look
Involve the community in the creation process and enable them to feel ownership over the space
>Engaging the community in creatively expressing objects of joy they wished to see in their space
